Retaining customers is a key challenge for enterprise today. Customers are faced with plethora of choices in today's ever increasing competitive world and retaining a profitable customer is less costly than acquiring a new one. Predicting and retaining the profitable customer is core the marketing strategy as it seek to maximize it's the return on every marketing dollar.
This whitepaper explains how data science can help build Churn prediction Model.
The key are covered are:
Why Churn Prediction is important
How Churn Prediction using Data Science and AI/ML Modelling should be approached
How to make the entire Churn Prediction Engine, self-learning and automated at enterprise scale